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Answers to FAQs
- What are the sizes for advertising banners?
- Most major sites adhere to the 468X60, usually w/2 requirements:
- 8K or less and
- 12K or less.
- Some people will take 468X75 and 15K or less.
- Full banner: 468x60
- Full banner with vertical navigation bar 392x72
- Half banner: 234x60
- Square button: 125x125
- button #1 120x90
- button #2 120x60
- Micro button 80x31
- Vertical banner: 20x240
- Frames are cool. Why should I avoid using them on my site?
- There are many reason and while the overall technology is advancing, there are some tried and true reasons that are important only if you desire to appeal to the masses. Examples:
- Accessibility. Frames are difficult for screen readers (the software that individuals who are visually impaired use to access web sites) to translate. If universal accessibility or ADA compliance are concerns for you then frameless navigation is a real necessity.
- Search engines can’t get past the first frameset page. Common solutions are:
- Put your meta tags on the frame source and some descriptions in the
"<no frames>" section.
- Put a link to your main page in your "<no frames>" section. For example "View the non-framed version of this site<a href="main.htm"> by clicking here.</A>"
The downside being that these are also methods used to spam the search engines by unorthodox webmasters, and may result in the exclusion of your site.
- User input. Your visitor needs to click in the frame she wants to scroll with her keyboard.
- Many people still prefer not to use frames or may not understand how to use them, especially when it comes to creating bookmarks or favorites entries.
- Is it okay to copy graphics or code from another site, without permission?
- No. Due to complicated copyright issues it may put your site in jeopardy and may also expose you to complex legal issues. Don’t do it, not even to save time.
- How do I find out what Web sites are linking to mine?
- Well, back-in-the-day we used to use AltaVista for our primary source of locating links, but lately they have been disallowing and/or banning so many sites, it's pretty much useless.
- To check to see who is linking to your website, you can enter "link:http://www.yoursite.com" (less quotes) in the search field. Although for a better result try a different search engine, like Google, for example.
- How should I write for the web?
- Keep it brief, make it scannable. But don't lose your voice. Here are some things which make it easier for your readers to scan.
- headings
- large type
- bold text
- highlighted text
- bulleted lists
- graphics
- captions
- topic sentences
- tables of contents.
- How can I remove the margins from Netscape and IE so that my site bleeds edge-to-edge?
- Use the following command in the <BODY> statement of your Web page:
leftmargin="0" topmargin="0" marginheight="0" marginwidth="0"
- How do I get those little tooltips to pop up when a websurfer hovers the mouse over a link?
- Currently, this is an Internet Explorer only feature but can easily be accomplished by adding the following to your anchor tag:
TITLE="put the text that you want to appear here"
- How do I use those cool page transitions in my Web site?
- Be forwarned that this is an IE 4+ only feature. That said, Add this code to the <head> </head> area of your page:
<META http-equiv="Page-Enter" content="revealTrans
(Transition=1,Duration=1.000)">
- The (Transition=1...) lets the users browser know which transition to display. Here are the different transitions that you can use:
- "Transition=0" will give the "Box in" effect.
- "Transition=1" will give the "Box out" effect.
- "Transition=2" will give the "Circle in" effect.
- "Transition=3" will give the "Circle out" effect.
- "Transition=4" will give the "Wipe up" effect.
- "Transition=5" will give the "Wipe down" effect.
- "Transition=6" will give the "Wipe right" effect.
- "Transition=7" will give the "Wipe left" effect.
- "Transition=8" will give the "Vertical blinds" effect.
- "Transition=9" will give the "Horizontal blinds" effect.
- "Transition=10" will give the "Checkerboard across" effect.
- "Transition=11" will give the "Checkerboard down" effect.
- "Transition=12" will give the "Random dissolve" effect.
- "Transition=13" will give the "Split vertical in" effect.
- "Transition=14" will give the "Split vertical out" effect.
- "Transition=15" will give the "Split horizontal in" effect.
- "Transition=16" will give the "Split horizontal out" effect.
- "Transition=17" will give the "Strips left down" effect.
- "Transition=18" will give the "Strips left up" effect.
- "Transition=19" will give the "Strips right down" effect.
- "Transition=20" will give the "Strips right up" effect.
- "Transition=21" will give the "Random bars horizontal" effect.
- "Transition=22" will give the "Random bars vertical" effect.
- "Transition=23" will give the "Random" effect.
- How much is the budget for the average website?
According to Interactive Week's recently completed annual survey of 553 Webmasters, most Web site operational budgets are expected to increase this year over last. Web site budgets for 2000 averaged $404,500, and Webmasters say they expect to see that increase to $508,000 for this calendar year. On the high end, 7.5 percent of Webmasters we surveyed say their budgets for 2001 will be $1 million or greater, up from 6.2 percent who say their 2000 budgets were in the same range.
- However, these averages are skewed by the higher-end websites bumping up averages. When we look at another break-down in the same article of website budgets, we see that 60.7 percent of website owners spent $50,000 or less in 2000 and 56.2 will do the same in 2001.
- In the "Between $50,000 and $1 million" website budget, 33.1% percent
of the website owners spent that much in 2000 and 36.3% will expect
to spend that much this year.
- In the $1 million or more category, 6.2 percent of website owners
dished out that kind of money last year and 7.5% will be doing the
same this year.
- Are there any rules to follow when designing banners?
- Although there are not any hard, fast or true rules to follow when designing your banners, here are some things that you'd be ahead of the competition, if you keep them in mind:
- When designing your banners, try to keep them under 15K in size.
The faster your banner loads, the more likely it is to be seen.
- Use short action phrases on your banners. Although more than a
few net vets have been hammering banners that say "Click Here"
or "Click on Over", the fact remains that these banners are more
effective. Also, use animated banners when you can. They are
more effective than static banners.
- Use the ALT attribute in the image tags of your banners. Many
people prefer to surf the web with images turned off. The ALT
attribute will describe the content of your banner and bring
some of these people to your site! It's as simple as adding the
following into your image tags... alt="Your Description"
- If you have any suggestions for this area or questions about
web site design, please feel free to
email me at webman@althits.com
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